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Snapchat Ads Manager

by Snap Inc.

Create, manage, and optimize Snapchat advertising campaigns, ad squads, and promoted ads via the Snapchat Marketing API

MarketingGratisOAuth 2.0advertisingmarketingsnapchatsnap-adscampaignssocial-mediavideo-adsgen-z

Sådan bruger agenter Snapchat Ads Manager

  • ✓Agent pulls daily campaign stats and pauses ad squads where the swipe-up rate drops below a defined threshold
  • ✓Agent creates a new Snap Ad campaign end-to-end when a product launch is triggered in another system
  • ✓Agent uploads a video creative and launches a new ad squad for A/B testing against the current best performer
  • ✓Agent scales daily budgets on high-converting ad squads and reduces spend on underperformers using stats data
  • ✓Agent generates a weekly Snapchat paid media report summarizing spend, impressions, swipes, and conversions per campaign
  • ✓Agent retrieves bid estimates for new targeting configurations before creating ad squads to validate budget fit

Agenthandlinger

Get CampaignsRetrieve a list of advertising campaigns for the ad account

Input: status

Returnerer: campaigns, total

Create CampaignCreate a new Snapchat advertising campaign

Input: name, objective, status, startTime, endTime, dailyBudgetMicro, smartBudget

Returnerer: campaignId, success

Update CampaignUpdate an existing campaign's name, budget, or status

Input: campaignId, name, status, dailyBudgetMicro

Returnerer: success, campaignId

Get Ad SquadsRetrieve ad squads (Snapchat's equivalent of ad groups) for a campaign

Input: campaignId, status

Returnerer: adSquads, total

Create Ad SquadCreate a new ad squad within a campaign with targeting, bidding, and budget settings

Input: campaignId, name, dailyBudgetMicro, bidStrategyType, bidMicro, optimizationGoal, placementV2, targeting, startTime, endTime, status

Returnerer: adSquadId, success

Get AdsRetrieve ads within an ad squad

Input: adSquadId, status

Returnerer: ads, total

Create AdCreate a new Snapchat ad by linking a creative to an ad squad

Input: adSquadId, creativeId, name, type, status

Returnerer: adId, success

Create CreativeUpload and register a new ad creative (image or video) in the Snapchat creative library

Input: name, type, mediaUrl, headline, brandName, callToAction, webViewUrl, profileId

Returnerer: creativeId, success

Update Ad StatusPause, resume, or archive campaigns, ad squads, or ads

Input: objectType, objectId, status

Returnerer: success, newStatus

Get Campaign StatsRetrieve performance metrics for one or more campaigns over a date range

Input: campaignId, startTime, endTime, granularity, fields

Returnerer: stats, totalSpend, totalImpressions, totalSwipes, swipeUpPercent, totalVideoViews, totalConversionPurchases

Get Ad Squad StatsRetrieve performance metrics for an ad squad over a date range

Input: adSquadId, startTime, endTime, granularity, fields

Returnerer: stats, totalSpend, totalImpressions, totalSwipes, averageEcpm, averageEcpSwipe

Get Ad StatsRetrieve performance metrics for individual ads

Input: adId, startTime, endTime, granularity

Returnerer: stats, totalSpend, totalImpressions, totalSwipes, totalVideoViews, swipeUpPercent

Get AudiencesRetrieve custom audiences available for targeting in the ad account

Input: pageSize

Returnerer: audiences, total

Get Bid EstimateRetrieve estimated bid ranges and reach for a given targeting and placement configuration

Input: targeting, optimizationGoal

Returnerer: minBid, maxBid, estimatedReach

Eksempel på workflows

1

Automated campaign launch

Create a campaign, ad squad, and Snap Ad end-to-end when a product drop or promotion is triggered

2

Daily performance monitoring

Pull ad squad stats each morning and automatically pause ad squads with swipe-up rate below a set threshold

3

Creative A/B testing

Upload multiple video creatives, create parallel ads within the same ad squad, and compare performance stats to determine the winner

Om Snapchat Ads Manager

Leverandør
Snap Inc.
Pris Tjek altid detaljer med udbyderen
Gratis — The Snapchat Marketing API is free to use. Ad spend has a minimum daily budget of $5 per ad squad. Smart Budget campaigns require a minimum of $50/day.
Godkendelse
OAuth 2.0
Hastighedsgrænse Tjek altid detaljer med udbyderen
600 anmodninger / minut
Kompatible noder
AgentResourceOutput
Hjemmeside
https://forbusiness.snapchat.com

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