Facebook Ads
by Meta
Create, manage, and optimize Facebook and Instagram advertising campaigns
How agents use Facebook Ads
- ✓Agent retrieves campaign performance metrics to generate a paid social report or flag underperformers
- ✓Agent pauses or activates ad sets based on ROAS thresholds or budget rules detected in the workflow
- ✓Agent creates a new ad set when a product launch or promotional event is triggered in another system
- ✓Agent updates audience targeting based on fresh customer data or behavioral segments from a CRM
- ✓Agent adjusts daily budgets across campaigns in response to performance data analyzed earlier
Agent actions
Inputs: status, limit
Returns: campaigns, count
Inputs: name, objective, status, specialAdCategories
Returns: campaignId, success
Inputs: campaignId, name, status
Returns: success, campaignId
Inputs: campaignId, name, dailyBudget, lifetimeBudget, bidStrategy, targeting, optimization_goal, startTime, endTime
Returns: adSetId, success
Inputs: campaignId, status
Returns: adSets, count
Inputs: adSetId, name, creativeType, title, body, imageUrl, videoId, linkUrl, callToAction, status
Returns: adId, creativeId, success
Inputs: adSetId
Returns: ads, count
Inputs: level, objectIds, datePreset, fields
Returns: insights, totalImpressions, totalClicks, totalSpend, averageCtr, averageCpc
Inputs: name, subtype, pixelId, retentionDays
Returns: audienceId, success
Inputs: objectType, objectId, dailyBudget, lifetimeBudget
Returns: success
Inputs: objectType, objectId, action
Returns: success, newStatus
Example workflows
Automated campaign management
Create and manage Facebook ad campaigns automatically
Performance monitoring
Track campaign metrics and optimize ad spend based on performance
Dynamic audience targeting
Create custom audiences and adjust targeting based on user behavior
About Facebook Ads
- Vendor
- Meta
- Pricing Always review details with the vendor
- Free — Free API access, but you pay for ad spend. Some advanced features require Business Manager or specific permissions.
- Authentication
- OAuth 2.0
- Rate limit Always review details with the vendor
- 200 requests / minute
- Compatible nodes
- AgentResourceOutput
Build an AI workflow with Facebook Ads
Use the Agentic Planner to design, visualize, and connect Facebook Ads with your other tools.
Open Agentic Planner