About Fugentic
The ecosystem of AI is complex, so we wanted to simplify it for businesses.
Fugentic wants to help businesses of any kind be able to get and serve their customers with AI. We believe this is where the world is going. Our aim is to be the platform that allows businesses to focus on their core products and services, while preparing for the shift.
The shift
The way customers expect to engage with businesses is changing with AI
People are turning to AI assistants when researching and buying products and services. AI already replies in plain text. The AI era will demand that businesses also serve customers directly in the AI assistant.
With the increasing intelligence of AI, customers will expect a seemless interaction with a brand or business. When the AI assistant has found the right product for the customer, the next logical step is to complete the transaction in the AI assistant — not to move over to the website. Actions and conversational interactions are the future.
While AI has proven itself brilliant at solving technical tasks like coding, that does not mean a business wants to take this on itself. That is why we want to help, so businesses won't need to invest heavily outside of their core offerings.
There is no doubt that AI will become even more essential for the interactions between customers and businesses. We believe in an AI-driven customer journey, where all the steps are carried out by AI and AI assistants.
Why we built it
We wanted to make AI for any business
The often abstract and blazing fast world of AI is not for everyone, and we see a real risk of many businesses lagging behind if they cannot adopt it.
Our backgrounds in data engineering, software development and marketing, and a genuine passion for technology connect the team. The world's introduction to AI sparked our desire to build Fugentic.
With extensive knowledge of how digital ecosystems evolve, we clearly saw AI disrupting how people research, compare products and services, ask for support, complain and everything else.
AI basically allowed us to build any idea we had, but we also expected everyone else to do the same. So we wanted to build what everyone else finds boring and unappealing - and make it interesting and engaging.
What we believe
We want to be simple and easy to understand
AI and technologies can be difficult enough. That's our first challenge to overcome.
Simplicity first
Everything we do has to be intuitive and simple. No matter if it's product development or how we work as a team. We are not up for convoluted processes.
We love consistency
We believe it's more important to go far than to go fast. Being consistent prevents burnout and keeps us delivering on our promise.
We won't do it, if we don't like it
It's important we enjoy what we do. Both when building features and delivering meaningful value. This is our primary motivation.
We are regular people
Closely related to our other beliefs, we want to be ourselves. Matching personalities have been an explicit reason for our strong collaboration.
The people
We are real people
Morten and Mathias worked together in the marketing industry for a couple of years. After taking individual paths, Morten called up Mathias to pitch him the idea of building something together.
Morten Siert Eriksen
Co-founder
With several years as a marketing consultant, I do everything my technical co-founder does not.
LinkedIn — Morten Siert EriksenMathias Frøhlich
Co-founder
As a profound software and data engineer, I make sure that Morten does not break anything - technically.
LinkedIn — Mathias FrøhlichThe basics
- Founded
- 2023
- Based in
- Copenhagen, Denmark
- We work in
- Danish and English
- Contact
- contact@fugentic.ai
Straight answers
Two people. Morten Siert Eriksen and Mathias Frøhlich started Fugentic in Copenhagen in 2023, after a few years working together in the marketing industry. Mathias is the software and data engineer; Morten does everything on the other side of that. There are no other employees — the company is the two of us.
No. Fugentic is a platform, not an agency — nobody here writes your listing or manages an account for you. You describe your own business through a guided setup, and the platform turns that into a working MCP server: the thing an AI assistant can ask a question of and get a real answer back. The substance comes from you — what you sell, what it costs, what you take on and turn down.
Your server is registered in an open public registry we do not own or control. The format is open too, so any agent finder that reads the standard can pick it up. We host the server and keep it answering, so that part does depend on us — the address and the format do not.
We build on them — we do not own them. MCP and the open standards around it are developed by others, and we follow the specs closely so that what we host stays valid as they change. That is work you would otherwise have to track yourself.