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WhatsApp Business

by Meta Platforms, Inc.

Send text, template, image, document, and audio messages to WhatsApp users via the Meta WhatsApp Business Cloud API.

CommunicationFree / PaidBearer tokenmessagingwhatsappnotificationstemplatesmobile

How agents use WhatsApp Business

  • Agent sends an order confirmation or shipping update to a customer via WhatsApp template message
  • Agent delivers an urgent notification or alert to a phone number outside a 24-hour session using an approved template
  • Agent sends a document (invoice, report, contract) directly to a customer's WhatsApp
  • Agent sends a personalised promotional image with caption as part of a marketing campaign
  • Agent responds automatically to inbound WhatsApp messages received via a webhook

Agent actions

Send Text MessageSend a plain text message to a WhatsApp user.

Inputs: to, text, previewUrl

Returns: messageId, status, recipientId

Send Template MessageSend an approved WhatsApp message template (required for initiating conversations outside a 24-hour window).

Inputs: to, templateName, languageCode, components

Returns: messageId, status

Send ImageSend an image message to a WhatsApp user.

Inputs: to, imageUrl, caption

Returns: messageId, status

Send DocumentSend a document (PDF, DOCX, etc.) to a WhatsApp user.

Inputs: to, documentUrl, caption, filename

Returns: messageId, status

Mark Message as ReadSend a read receipt for a received WhatsApp message.

Inputs: messageId

Returns: success

Get Phone Number InfoRetrieve information about the WhatsApp Business phone number.

Returns: phoneNumberId, displayPhoneNumber, verifiedName, qualityRating, phoneNumberInfo

Example workflows

1

Order notification workflow

When an order ships, an agent sends a WhatsApp template message to the customer with the tracking number.

About WhatsApp Business

Vendor
Meta Platforms, Inc.
Pricing Always review details with the vendor
Free / PaidFirst 1,000 user-initiated conversations/month are free. Business-initiated conversations are charged per conversation (varies by country). Pricing changed in 2024 to per-message.
Authentication
Bearer token
Rate limit Always review details with the vendor
80 requests / minute
Compatible nodes
AgentResourceOutput

Put WhatsApp Business behind your AI agent

Set up WhatsApp Business alongside your other tools in the planner — no code — so AI can act on it for your customers.

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Use cases using this tool

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