WhatsApp Business
by Meta Platforms, Inc.
Send text, template, image, document, and audio messages to WhatsApp users via the Meta WhatsApp Business Cloud API.
How agents use WhatsApp Business
- ✓Agent sends an order confirmation or shipping update to a customer via WhatsApp template message
- ✓Agent delivers an urgent notification or alert to a phone number outside a 24-hour session using an approved template
- ✓Agent sends a document (invoice, report, contract) directly to a customer's WhatsApp
- ✓Agent sends a personalised promotional image with caption as part of a marketing campaign
- ✓Agent responds automatically to inbound WhatsApp messages received via a webhook
Agent actions
Inputs: to, text, previewUrl
Returns: messageId, status, recipientId
Inputs: to, templateName, languageCode, components
Returns: messageId, status
Inputs: to, imageUrl, caption
Returns: messageId, status
Inputs: to, documentUrl, caption, filename
Returns: messageId, status
Inputs: messageId
Returns: success
Returns: phoneNumberId, displayPhoneNumber, verifiedName, qualityRating, phoneNumberInfo
Example workflows
Order notification workflow
When an order ships, an agent sends a WhatsApp template message to the customer with the tracking number.
About WhatsApp Business
- Vendor
- Meta Platforms, Inc.
- Pricing Always review details with the vendor
- Free / Paid — First 1,000 user-initiated conversations/month are free. Business-initiated conversations are charged per conversation (varies by country). Pricing changed in 2024 to per-message.
- Authentication
- Bearer token
- Rate limit Always review details with the vendor
- 80 requests / minute
- Compatible nodes
- AgentResourceOutput
Build an AI workflow with WhatsApp Business
Use the Agentic Planner to design, visualize, and connect WhatsApp Business with your other tools.
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